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Best image SEO in Shopify | Optimize Store image 2023

Last Update: 14 Nov, 2023

SEO is crucial for all online stores to effectively speak to search engine requirements. Multiple SEO approaches multiply customers and sales. In fact, product image optimization discovers your Shopify store on top of Google. 

It accelerates page speed, aiding customers with fast shopping. Thus customer satisfaction hits the sweet spot. The tactics on how to image SEO in Shopify can either make or break your online business. ThemeIM divulges the secrets of traffic inflow, ALT attributes, and distinct image file types.

What is image optimization?

In short, image file size reduction still maintains stellar image quality. This is the essence of image optimization. It significantly curtails page loading time and thereby, reduces shopping time to stimulate customer satisfaction.

Also, the best image SEO in Shopify clarifies the role of both product images and decorative images. Hence, it contributes to positive search engine ranking on Google.

How to optimize Shopify store images?

image seo in shopify

On any online market, images provide complementary product descriptions. Stunning pictures easily earn customer trust. Precisely optimized images cater to this critical requirement while boosting shop performance. Our Shopify store image experts show you several useful Shopify image optimization techniques.

1. Image name

Product names must contain vital keywords. People search for their desired items and therein, your product appears on the SERP. Superb product naming tricks could land you free organic traffic. 

You can conduct a survey to track the trending keywords by using your shop analytics. Cunning store owners check out their top competitors’ sites to have an insight into the product titles. Definitive, informative, and simple titles are the charm.

2. ALT attribute optimization

Right ALT attributes render a clear-cut understanding of the image content to Google. These texts channel your eCommerce product images straight to the customers. Furthermore, ALT text displays the subject matter in case of failed image loading. 

Transparent ALT information of the product image gets your message across anyway. Put together the product-related keywords by using hyphens. Thus the customers can easily figure out the separate words and make a decision.

Related: Shopify Product Description Guide

3. Image properties & product angles

Optimize all additional photos with multiple angles. It is better to unleash unique Alt attributes for individual products. Besides, link the larger images to other websites or frame them in a pop-up. This ploy dodges those memory sharks and hence, maintains optimum site loading time.

4. Image file size for image SEO in Shopify

Loading speed is pivotal. It’s either sink or swim for you. Busy shoppers would never waste a second on a slow website. Every second counts and you are losing profit.

Massive product pictures might halt the pace of your website. It is time to throw them away. Slim down the file sizes as of now. Here, the ‘Save for Web’ option on Adobe fits the bill.

There are multiple techniques to hit your target. Follow them-

  • File format: JPEG
  • Quality: No more than 70
  • Downsizing and sharpening: W: & H:
  • Optimization: Select optimized
  • Color: Convert to sRBG
  • Expected file size: Restrict them to 136.7K

Apart from Photoshop, multiple online tools can deliver outstanding image output. You can check out Canva, GIMP, PIXLR, and PicMonkey. At minimum costs, you can squeeze out maximum output.

5. Image file types

JPEG, GIF, and PNG images are the three most popular file types. JPEG or .jpg is the oldest and the standard type with higher quality and smaller size to sustain ideal website performance. 

Comparatively, GIF produces substandard images with icons and decorations. But it is the choicest for thumbnails and animation purposes. However, PNG introduces immense colors while heavily increasing the file size. So, JPEGs stand out as the best alternative among them.

6. Thumbnail optimization for image SEO

Unbolting lightning-fast loading, thumbnails hurry the customers to the category page content. Still, they can choke your page load speed in absence of proper thumbnail optimization. 

Therefore, downsize the thumbnail files. Then, bring in the unique ALT texts for each of them. Duplicate texts are conducive to larger file sizes. Introduce a wide range of text variations and now, index them.

7. Image sitemaps

How to SEO images in Shopify remains unfinished if we forget the image sitemaps. Javascript galleries or image pop-ups enhance the customer’s shopping experience. Google extracts further information regarding the images via Google sitemaps

It facilitates smooth image tracking. You have to set specific tags on the images. Use webpage source codes or list their locations in an image sitemap to protect the images from crawling. Also, you may use the Search Console.

8. Decorative images

Decorative images positively amplify your product appearance. We are here to deal with slow loading speed which is a business killer and large-sized decorative images are obviously one huge obstacle for you. 

“Compress the images without compromising the quality.”

Richard Gomez

Dial down their sizes. Summon the power of borders and patterns instead of PNGs or GIFs. Fashion up colorful areas by using CSS and hence, shun the images. Cast out the background image and turn it transparent.

9. CDN: The last straw to break your back

Straighten up your Content Delivery Network goals. It hosts media files and allows image optimization. You can use them more in case your business is hinging on backlinks. It expedites search engines to track Shopify store images. So, you are removing them from your domain and letting the CDN domain do the job instead. 

Now, link up your images from the CDN domain and not from your website domain. — Hereby, you can release tons of pressure off your bandwidth. CDN is preferable for websites with thousands of daily traffic to better handle the load. Get our professional help to float your online business in the right direction.

10. Cross-check your images

Measure your image optimization success by putting it to the test. Sort out these three approaches-

The number of images: Enormous image collection does not automatically translate to piles of traffic. An optimum number pays off your Shopify store the best, no more and no less. It accelerates your CTR and sales. 

Appropriate angles: Talk to your customers as they shop. A customer survey delivers you the greatest insights in this regard. Anyway, conduct the test for superior foresight.

The number of product listings: Customer attention hangs in a delicate balance. The number of products on category pages certainly affects it. Evaluate how your category pages react to various numbers of product images.

Do images factor in on SEO?

The best Image SEO in Shopify drives you more traffic and revenues. Your website increasingly reaches more and more people as Google easily monitors it. But how does image SEO actually function? 

Well, keyword-driven images earn Google’s recognition. As customers search for products with relevant keywords, your website surfaces at the top of the Google SERP. —Moreover, your product page speed rests on this issue. Successful eCommerce websites tap into the best practices of image SEO as it advances overall website SEO.


Shopify store image SEO is the gateway to customer satisfaction, traffic, and sales. In line with the online seller’s desire, it charms more customers into the shop. We know that it is a complex job. This is why we have outlined the best route using our expertise.

Decades of experience in the online business have whetted the best image SEO in Shopify strategies. Comment your issue below and get our veteran SEO specialist recommendations.

Editor Team

We are a group of WordPress experts (editorial team) from Themeim. All of these articles go through manual testing to reveal the ultimate outcome.

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