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How to Connect Shopify to Google Merchant Center


  • By Editor Team
  • 07 Sep, 2022
  • Tutorial
  • 5 Min Read
Last Update: 11 Sep, 2022

Do you want to know how to connect Shopify to google merchant center so that your products always stay up to date? If you can do this then you can reap a huge benefit.

Shopify partnered with Google in April 2020, so that its vendors can list their products on Google shopping for free using the new channel on Shopify. This is huge news for online retailers. That means they can use Shopify to show, that their products are all around the world.

And it’s free!

And another benefit of Shopify merchants is they can also use paid ads on Google Shopping to increase the visibility of their products.

So before we show you how to set up Google shopping Shopify, let’s get to know a little bit about Google Merchant center, shall we?

What is Google Merchant Center?

Google Merchant center is the focal point for Google Shopping Ads or product listing ads. Every time the Shopify users store Shopify product data in the merchant center, Google reads this product feed to list Google Shopping Ads whenever it is possible or eligible.

This product feed contains the name, image, unique id, description, and attributes of the Shopify products. It is attributed in a format that is easily readable by Google.

In Google Merchant Center you will also get information about the product taxes and shipping of every individual product. But remember you need to provide all these details on your Google Shopping Ads so that your Shopify store can go live.

Requirements to List Products from Shopify in Google Shopping

If merchants want to list their products for free in Google Shopping, they will have to meet certain requirements. Like,

  • They need to make sure they have the refund policy and terms of service visible on the website
  • Products should be linked to the landing page only
  • They need to add a valid payment method
  • Last but not the least, they need to show contact information on the site.

Now, if the merchants have met the requirements they are ready to start uploading Shopify products to Google Shopping.

How to Sync Shopify Products to Google Merchant Center

Before knowing how to connect Shopify to the Google merchant center, you need to set up the Google merchant center. Setting up the Google merchant center is very easy.

First, you need to create your merchant account. Log in to your Merchant Center’s home page and sign in using your Gmail account that is connected with your Google Ads account.

You need to create a Google Ads account if you don’t have one. After registering your Google merchant account, you need to do the following,

1. Add your Business Information

How to Connect Shopify to Google Merchant Center

2. Agree to the Terms of Service

how to connect shopify to google merchant center
Google Merchant Center Terms of Service

3. Website Verification

connect shopify to google merchant center

With these 3 simple steps, your merchant account is ready. The first thing you need to do after setting up your merchant account is to set up shipping and tax details.

Find the settings tab on the left side, and from the drop-down menu select tax and shipping.

connect shopify to google merchant center

Here you find a shipping option too-

Setup-Shipping

Now that your Google Merchant Center for your Shopify store is set up,next you need to connect your Google data feed to the merchant center.

You can create your product feed and upload the file so that Google can read and get ready for all the relevant users. Now, you can start uploading your Shopify products to Google Merchant Center

Add-Product

Shopify’s Apps automatically sync your products feed and other relevant information about your product with the Google Merchant Center. You can then update your product listings directly from your Shopify admin.

To sync your Shopify product feed with Google Merchant Center, you need to,

  1. From your Shopify admin, go to Apps – Visit the Shopify App Store
  2. Get the app “Feed For Google Shopping”
  3. Log in to your merchant center
  4. On the App Overview page, go through step by step to set up an account
  5. Confirm integration with Google Merchant Center
  6. Submit feed.

A handpick article can help to grow your Shopify store: How To Be Mentally Ready For a Successful Shopify Store?

Conclusion:

Google shopping is fast becoming popular with Shopify users. And now you know how to connect Shopify to google merchant center. Use both of these platforms and take full advantage of them.

Editor Team


We are a group of WordPress experts (editorial team) from Themeim. All of these articles go through manual testing to reveal the ultimate outcome.

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