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How to Improve the Domain Authority of Your WordPress Site


  • By Tanzilal Mugdho
  • 01 Dec, 2021
  • Guide
  • 13 Min Read
Last Update: 03 Jul, 2022

The Google algorithm uses more than 200 ranking factors to decide which content will deserve the zero position or which content will not be indexed at all when you search for a specific keyword. The question is- “Is it possible to measure the SEO performance of your website in terms of all of these ranking factors?”
The answer is – No, it isn’t possible.

The good news is all these ranking factors don’t need to be measured to find the SEO performance of your website. Most of them will be measured by the domain authority.  This useful metric is used by many SEO professionals to find the probability of the ranking of content on SERP (Search Engine Results Page).

This has brought us to write about how to improve the domain authority of your WordPress site.

What are Domain Authority and Page Authority?

Before we go any further, you need to know what domain authority and page authority is. So, let’s jump into it.

What is Domain Authority?

The metric that is used for measuring the performance of your website in terms of Google ranking factors is called Domain Authority. The company that is behind the creation of this metric is Moz, which is one of the best SEO tools ever made.

After analyzing a number of SEO metrics, the Domain Authority (DA) of a website can be assigned. Domain Authority indicates the number of authority backlinks inside your website, where the content is ranking on SERP, where root domains are linked, and many more. Hence, this is the score of your entries on the website.

Before this, you need to index your website in Google search rank. So, you need to find how to quickly index your website on Google.

What is Page Authority?

Just like Domain Authority (DA), Page Authority (PA) is also developed by MOZ. Instead of showing the overall performance of the website, this metric shows how well a specific page scores on Search Engine Result Pages (SERP).

The score of Page Authority is set between 1 to 100. The higher the score, the higher the chances of getting a better position in Google rank.

How to Improve The Domain Authority of Your Website

The question of the century is – “How can I improve domain authority?” Almost every website owner asks this common question. We will show you some of the best ways to improve the domain authority.

Provide Killer On-Page Content

The best possible way to improve the domain authority is by providing content that stands out. This is the best on-page SEO practice to improve the domain authority of any website. So, it is very important to produce outstanding articles that can get you a better prestigious rank on Google and help you to earn backlinks.

According to a survey, long articles get –

  • 3 times more traffic
  • 4 times more shares
  • 3.5 times more backlinks than short articles.

Creating stand-out content requires out-of-the-box thinking and rare information. Luckily, there are many new-generation SEO tools that will help you create high-quality content. For instance, Clearscope and Surfer SEO are some of the best tools for creating good content, some of the market leaders in this sector.

the anatomy of top performing articles

From the above infographics on the anatomy of the top-performing article, high-quality content should have the following characteristics –

  • Grammatically error-free and well-written
  • Highly relevant to its topic
  • Engaging and interesting
  • 100% original and copy-right free
  • Linkable

Build Quality Backlinks

To improve the domain authority, you will need backlinks from websites with higher authorities. It is one of the most important measures to evaluate your website. The rule of backlinking is like “the more the better”. But will backlinks to any website help increase your website’s domain authority?

No, it won’t.

Getting links from reputable websites that are relevant to yours, will help build domain authority. However, it doesn’t necessarily mean it has to be a monster website like Wikipedia or something. Any website that matches your niche and has good authority can be considered a good choice for backlinks.

Remember, other websites will ask for backlinks from your website as well if your content has something that is outside of the box. The high domain authority websites always ensure there are no bad or corrupted links.

Remove Bad Links

Be very careful about what you link and how you link. If you want to increase your domain authority, you cannot carry a spam score. Although Google does not calculate the overall spam score for a site, it disrespects a site for having unlimited links from low-quality spam sites.

To keep your spam score low, you can deny backlinks from spammy or low-quality sites that will help you to increase your domain authority rather than decreasing.

Improve URL Ratings (UR)

Another important metric to improve your website’s domain authority is the URL ratings or UR. It shows the strength of a specific page permalink on a scale of 100. The bigger the number, the stranger the page link or UR.

The difference between URL Ratings and Domain Authority is – UR is a page-level metric whereas DR is a domain-level metric. In Ahrefs’ Site Explorer, when you see the DR, it expresses the domain authority for the whole website whereas the UR only gives the strength of the URL of a specific page.

SEO Tools & Resources

You should also take into account that the UR is measured on a logarithmic scale. As a result, it will be a lot easier to go from UR 20 to UR 30 compared to the range from UR 70 to UR 80.

Conduct Competitors

Regardless of the niche, you will always have to face your competitors. Even if your website becomes one of the best in your particular niche, you will still want to monitor what your competitors are doing in order to rank individual content in the SERP.
On the other hand, if you are just beginning to establish a foothold in the sector, then you need to analyze what your competitors are working on in specific niches.

No matter how good you are performing, there are several factors that you can’t avoid monitoring your competitors. Essentially, factors like the below should be considered accordingly –

  • What are the keywords they are targeting?
  • What type of content are they creating?
  • If they are using secure backlinks?

Conducting your competitors will give a hint on how to improve the domain authority of your website. You can either imitate their approach or develop a strategy that is better than them. Most of the time, a lot of clever marketers follow such an approach.
You can also use many automated tracking tools to analyze your competitors. This is an efficient way to check whether your SEO practice is better than them or not.

Boost Social Media Engagement

Undoubtedly, social media platforms are one of the best ways to engage with your customers and generate organic traffic for your website. You should remember if most of the audience comes to your website through social media, then the likes, dislikes, and other things are very important metrics to set a positive or negative impact on your website’s ranking.

So, how do I improve the domain authority? To do that, you need to –

  • Place social media icons in a prominent place inside your website.
  • Ideally, the icons must be visible at least on the first scroll.
  • Don’t put social media icons that will overlap important content, especially on the home page.
  • Ask for suggestions or tell your customers to give a like or make a comment.
  • Also, use a newsletter subscription on your website to keep your customers up-to-date.
  • Use social media plugins to increase your social media engagement.

All these practices will assure improve the domain authority for your website.

Run Guest Post Campaigns

Obviously, guest blogging is an effective way to improve the domain authority of your website. Websites that work in the same niche as yours, will get a chance to connect with your site. Similarly, you can also connect with sites that have higher domain authorities than yours. All in all, it creates a wide exposure for your business.

Although the process of running a guest post campaign is difficult, you don’t need any tools for this. In fact, the process is pretty straightforward. All you need to do is create a list of relevant websites that work in the same niche as yours (it is conditional) to submit a guest post.

You can also try searching the following keywords in Google to find such websites –

  • Niche + become a guest contributor
  • Niche + guest posting
  • Niche + contribute

Aside from that, using SEO tools may generate a list of relevant websites to run guest post campaigns. Look at the backlink profile of an authority website in your niche after using Ahrefs –

referring domain

Improve User Experience

On-page SEO is more emphasized by Google to help rank a particular website. This is one of the latest ranking factors known as Core Web Vitals. This ensures users get a better experience while visiting your website. It’s not just about outstanding content but also the layout and proper placement of various elements on the website.

In a recent hangout, Google’s John Mueller said –

“If, for example, you have something that is on a financial topic and people come to you and say “well your information is okay but it’s presented in a way that looks very amateurish,” — then that could reflect how your website is perceived. And in the long run, could reflect something that is visible in search as well.”

In order to ensure a good user experience, it is also important that your website should be informative and fast loading. But as a WordPress website owner, you really don’t need to worry that much as there are plenty of remarkable WordPress themes.

How to Check Domain Authority

You might be wondering – “How can I check my domain authority?”. Thankfully, there are plenty of free domain authority checkers available. Also, there are many websites that let you check your website’s domain authority. But Moz is the first one initiated this term.

Here are some tools to check the domain authority of websites –

  • Ahrefs – It is one of the most popular SEO tools for measuring the domain authority of a website. Here, the domain score is referred to as Domain Rating or DR. A website showing a higher DR suggests it has a higher domain authority.
  • Moz – This shows the metrics of what is a good domain authority score. It is the inventor of Domain Authority. So, the results that it gives are pretty solid.
  • SEMrush – It is another popular tool to check the domain authority for any website. Those who are serious about their websites, use multiple SEO tools keeping SEMrush as well.

Final Words

Thanks for reading this article. We hope this article was capable enough to give you some insights for improving the domain authority for your WordPress site. Although we have mentioned the practices of improving domain authority, we can’t tell how long it takes to increase domain authority. Perhaps, it will depend on the way of your method.

If it takes longer to improve the domain authority of your website, don’t lose hope. Keep on implementing these practices constantly. The result will come for sure.

Tanzilal Mugdho


Hi! As a technical SEO writer, I share WordPress and WordPress-related topics through my words. Have been doing this for quite a long time.